The Himalayan Kingdom of Bhutan
is perhaps best known for being the only country in the world where national
happiness is considered more important than the national economy. If that
wasn’t noteworthy enough the country’s Prime Minister Jigmi Thinley recently
announced Bhutan intends to be the world’s first 100% organic nation.
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| Bhutan |
He’s called it the “National
Organic Policy” and it’s being driven by the simple belief that working in
harmony with nature offers Bhutan the best means of achieving great farming results
while also protecting the health of its people and environment.
What the policy equals is
something most places in the world can only dream about. Fruit, vegetables and
grains that are pesticide free, herbicide free and not GMOs. In short, real food that is fresh, healthy and
free of harmful chemicals.
When it comes to sustainable
farming, human ethics and organic development Bhutan is doing something nations
all around the world could learn from.
As their Prime Minister said,
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| Bhutanese Prime Minister Jigme Thinley |
“True
development takes place when material, emotional and spiritual well-being occur
side by side.” A beautiful statement that echoes the values and ethos of many
eco-friendly businesses.
At Master and Miss we take this holistic approach in
everything we do. We strive for the designing; producing and purchasing of our
clothing to be both a joyful and mindful experience every step of the way.
Bhutan is definitely a shining
eco light but the need for such a decision is also a sad reminder of what is
going on everywhere else around the world. Vegetables, grains and cotton are
all being grown using chemicals and pesticides we know are extremely harmful.
While each of us continue to do our best to ensure our actions and choices
don’t support these practices, we can only hope that one day we’ll all live
somewhere as progressive as Bhutan, where the choice for organic isn’t even
necessary as it’s the only choice available!
Liane Shannon
Creative Director
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